Jonnie Ross had it right when he recently told a packed VRLA conference room, “We’re about to turn a really big corner. Just as the ballerina in our case study, brands need to be on their toes paying attention to the fact that the online world is no longer flat and there are new ways people are distributing this kind of content. Sharing of VR video isn’t just happening online. The largest share was a single iPhone in Mongolia where people had seen the videos on that one phone several hundred times! He thinks someone was going from town to town to show the content. Thomas Wallner of Deep VR told us on his Polar Sea App, 49K initial downloads (first 72 hours) of the app led to 450K+ views. Some of the increased viewing is happening person to person. Immersive media could future-proof your stories by reducing ad spend per impression and increasing the time spent with your story.
It doesn’t take a Hollywood movie for us to understand flat video will play differently in an immersive world. The advent of virtual reality and 360 video has pushed them into the future though, and there are currently 19 high quality 360 videos up on their channel at. Stephen Spielberg signed on to direct the movie. If you want a glimpse at the depth of the coming “metaverse,” read “ Ready Player One” by Ernest Cline. Even before VR headsets have penetrated most markets, the immersive media that goes inside them is increasing the time viewers spend on online video stories.
Just as brands had to make their sites responsive for mobile, so too will they have to make them responsive for VR, because the “internet” is becoming a place you step into. Thomas Wallner of Deep VR showing his Liquid Cinema Timeline Why Should Brands Care?
Throw in new software tools for immersive storytellers like Liquid Cinema, which reorients the sphere on the cut line, and VR storytellers have the ability to precisely target the viewers’ attention … and then measure the actions they take at different gaze points. These increased data points could lead to what some marketers are calling a ‘ datapoolooza’ with a hyper-personalization of immersive video products. So in addition to heat maps that show where in the 360 sphere your viewer is looking, some day we will also know how our stories made users feel. If you’re a marketer, creating a memory that does not otherwise exist could be a valuable tool.īeyond just likes, shares and CTR, several VR analytics companies are working on emotion metrics. For VR Journalists, false memories are likely not your goal. What is Virtual Reality Virtual Reality is a medium with the ability to be transported to other places, to be fully immersed in experiences and to feel like youre really there. You can play this 3D animated game in 360 while wearing your Oculus. How does allowing someone to step inside your story enable them to better understand it? Science as far back as 2006 has shown virtual reality not only aids memory recall, but it also can create false memories. Yes, Virtual Reality porn is realistic since its overall design is to make the. The killer metric for VR video may be empathy. Heat Map of a 360 Video Empathy Metrics For Immersive Media